Swiggy Instamart BetterHalf
Case Study
Kyoorious Baby Blue Elephant
Cannes Lion Bronze
Instead of another story about why equality mattered, Instamart gave couples a new tool to experience a feminist kitchen: feminist recipes.
With the belief that feminist recipes are simply equal recipes, we challenged the 1600-year-old assumption that recipes are written for one person to do all the cooking. By splitting instructions equally where recipes are sought, The Better Half Recipes takes the onus of teaching your partner to share cooking time, without kitchen mishaps, without wrong ingredients, without second-guesses… so women don’t have to.
The Better Half Recipes is a joint effort by Dentsu Webchutney and Swiggy to divide the effort and ultimately unite the kitchen.
Case Study:
The Case study was carefully written and designed to encompass the details of the product and also the accolades and praises we recieved by prominent establishments, media houses and industry juries. To achieve this, we incorporated dynamic, fast-paced cuts and sharp visuals, ensuring a compelling and captivating experience for the viewer.
The slates were designed to achieve a minimalist aesthetic that pleases the eye while effectively conveying information. This approach ensures that the content complements the video without distracting from the overall narrative.
I began my journey with this project as an intern, collaborating closely with the team at Webchutney. It was during this time that I honed my skills in crafting comprehensive case studies from inception to completion.
Case Study Team:
Art: Aditi Gujaran, Paridhi Yadav | Video: Manish Joseph | Copy: PG Aditya, Pooja Manek